This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.
Special Interest Groups (SIGs)

QRCA Special Interest Groups


QRCA members have access to member-only Special Interest Groups  (SIGs) that focus on specific qualitative research disciplines. SIGs give members an outlet to network with others who have similar interests and an opportunity to share in-depth information and resources.  These virtual events provide new insights into specialized areas of qualitative research. Check out the calendar for upcoming SIG events.

For any SIG questions, please contact

Interested in forming a new Special Interest Group? Download the Special Interest Group Policy form.


The mission of the Academic SIG is to support QRCA members – who teach at any level – by forming a community of like-minded academics to support each other as educators.

susan saurage altenloh
Susan Saurage-Altenloh
rick weitzer
Rick Weitzer

Business-to-Business (B2B)

The purpose of the B2B SIG is to promote and educate QRCA members about business-to-business (B2B) qualitative research, educate other QRCA members about the differences and unique challenges afforded by B2B research as compared to traditional consumer (B2C) research and offer a forum to exchange best practices around conducting B2B research.

lisa horwich
Lisa Horwich
fiona ray
Fiona Ray

Business Development

The purpose of this SIG is to develop better tools and skills around business development for QRCA members to grow their practice. 

marta villanueva
Marta Villanueva
cheryl dalisay
Cheryl Stella Dalisay


The purpose of the Creativity+Innovation SIG is to develop better tools and skills around creativity and ideation for QRCA members to offer their clients.

karen lynch
Karen Lynch
Missy Carvin
Missy Carvin


The mission of the Emeritus SIG is to create value for QRCA members in retirement or nearing retirement with engaging content reflecting their wisdom, experiences and connections to fellow QRCAers.

michelle zwillinger
Michelle Zwillinger
lynn greenberg
Lynn Greenberg


The purpose of the Ethnography SIG is to provide a platform for QRCA members to learn about ethnography and improve the practices of ethnography; to develop guidelines for QRCA members conducting ethnographic research; to exchange current ethnography practices and techniques; to educate others concerning the differences between ethnography and other methodologies.

eva caspary
Eva Caspary
isabel aneyba
Isabel Aneyba

meagan morgan
Meagan Morgan


The purpose of the Field SIG is to support and educate QRCA members about matters pertaining to qualitative research field services and to liaise between QRCA members and qualitative research field partners and vendors.

michelle finzel
Michelle Finzel
jessica kurth
Jessica Kurth

chelle pracht
Chelle Precht


The purpose of the Multicultural SIG is to be more inclusive by creating collaborative crosscultural intelligence and camaraderie among researchers working within multicultural communities in the U.S., or doing research in Latin America, including Brazil.  

Susanna Fránek


The purpose of the Online SIG is to provide a home for QRCA members who are already online qualitative research specialists or are interested in expanding their online research services, so that members can continually learn from one another, stay current with evolving technologies, and address the challenges and opportunities that are unique to working online.

amy savin
Amy Savin
regina szyszkiewicz
Regina Szyszkiewicz

cheryl dalisay
Cheryl Stella Dalisay


The Pharma/Healthcare SIG is dedicated to keeping interested QRCs abreast of issues within the pharmaceutical and healthcare industries that may be of interest to them. The SIG will provide a forum for QRCs to discuss and brainstorm techniques and methodologies that lend themselves well to qualitative pharmaceutical/healthcare research

Colleen Welsh-Allen
Colleen Welsh-Allen

Reporting & Analysis

The Reporting & Analysis SIG will focus on tips, techniques, and new trends that can make the writing process easier, and the final product the most valuable to their end client.

maria virobik
Maria Virobik
Lorie Poe


The UX SIG will serve as a space for qualitative researchers already working in the field of user experience (UX), or those interested in expanding their skills in this growing discipline. We will build bridges between user experience research and market research by sharing resources,  information, and perspectives. Additionally, members can connect to discuss successes and  challenges as well as offer feedback and encouragement. Organized events, such as webinars and meetings, will provide opportunities for learning about specific UX topics and networking with other members.

russ edwards
Russ Edwards
mary sorber
Mary Sorber

Contact Us

1000 Westgate Drive, Suite 252
St. Paul, MN 55114

phone:  651. 290. 7491
fax:  651. 290. 2266

Privacy Policy | Email Deliverability | Site Map | Sign Out
© 2020 QRCA

This website is optimized for Firefox and Chrome. If you have difficulties using this site, see complete browser details.