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Special Interest Groups (SIGs)

QRCA Special Interest Groups

SIGs

To get in touch with the QRCA SIG that interests you, click on the contact name below.

Interested in forming a new Special Interest Group? Download the Special Interest Group Policy form.


Business-to-Business (B2B)

The purpose of the B2B SIG is to promote and educate QRCA members about business-to-business (B2B) qualitative research, educate other QRCA members about the differences and unique challenges afforded by B2B research as compared to traditional consumer (B2C) research and offer a forum to exchange best practices around conducting B2B research.

Lisa Horwich
Fiona Ray


Business Development

The purpose of this SIG is to develop better tools and skills around business development for QRCA members to grow their practice. 

Marta Villanueva
Cheryl Stella Dalisay


Creativity+Ideation

The purpose of the Creativity +Ideation SIG is to develop better tools and skills around creativity and ideation for QRCA members to offer their clients.

Karen Lynch
Missy Carvin


Emeritus

The mission of the Emeritus SIG is to create value for QRCA members in retirement or nearing retirement with engaging content reflecting their wisdom, experiences and connections to fellow QRCAers.

Rick Weitzer
Lynn Greenberg


Ethnography

The purpose of the Ethnography SIG is to provide a platform for QRCA members to learn about ethnography and improve the practices of ethnography; to develop guidelines for QRCA members conducting ethnographic research; to exchange current ethnography practices and techniques; to educate others concerning the differences between ethnography and other methodologies.

Eva Caspary
Isabel Aneyba
Meagan Morgan


Multicultural

The purpose of the Multicultural SIG is to be more inclusive by creating collaborative crosscultural intelligence and camaraderie among researchers working within multicultural communities in the U.S., or doing research in Latin America, including Brazil.  

Susanna Fránek
Reyna Hogagen


Online

The purpose of the Online SIG is to provide a home for QRCA members who are already online qualitative research specialists or are interested in expanding their online research services, so that members can continually learn from one another, stay current with evolving technologies, and address the challenges and opportunities that are unique to working online.

Amy Savin
Regina Szyszkiewicz
Cheryl Stella Dalisay


Pharma/Healthcare

The Pharma/Healthcare SIG is dedicated to keeping interested QRCs abreast of issues within the pharmaceutical and healthcare industries that may be of interest to them. The SIG will provide a forum for QRCs to discuss and brainstorm techniques and methodologies that lend themselves well to qualitative pharmaceutical/healthcare research

Colleen Welsh-Allen
Sharon Laukuff


Reporting & Analysis

he Reporting & Analysis SIG will focus on tips, techniques, and new trends that can make the writing process easier, and the final product the most valuable to their end client.

Maria Virobik
Lorie Poe


UX

The UX SIG will serve as a space for qualitative researchers already working in the field of user experience (UX), or those interested in expanding their skills in this growing discipline. We will build bridges between user experience research and market research by sharing resources,  information, and perspectives. Additionally, members can connect to discuss successes and  challenges as well as offer feedback and encouragement. Organized events, such as webinars and meetings, will provide opportunities for learning about specific UX topics and networking with other members.

Russ Edwards
Mary Sorber


Young Professionals

The purpose in the formation of the Young Professionals SIG is to provide a platform for this exchange of ideas and experiences, as well as provide an opportunity for "younger” QRC’s to benefit from the profession and life lessons learned by those with many years of experience in the industry.

Marilisa Beatty
Kristin Schultz

Contact Us

Qualitative Research Consultants Association
1000 Westgate Drive, Suite 252
St. Paul, MN 55114

phone:  651. 290. 7491
fax:  651. 290. 2266
info@qrca.org

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