Qcast Webinars

Qcast Webinars

Qcast Webinars

Upcoming Qcasts:

Thursday, July 11

Marketing Technology + Human Insights = Untapped Opportunities
Presenter: Lisa Horwich

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Qcasts are QRCA-sponsored webcasts on qualitative research topics. Qcasts provide professional education opportunities to market researchers and marketers. Each presentation is made by a QRCA member or guest speaker, lasting about one hour and offering rich opportunities for interaction.

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Some of the topics marketing researchers have access to for free are:



Previous Qcasts

2019

Marketing Technology + Human Insights = Untapped Opportunities
Speaker: Lisa Horwich
Thursday, July 11, 2019
Download Slides    Open Qcast

The Hidden Forces that Shape Our Decisions
Speaker: Colleen Welsh-Allen
Thursday, May 2, 2019
Download Slides    Open Qcast

Let's Cut the Judgment! Helping Client Teams Connect with Respondents
Speaker: Rob Volpe
Thursday, March 7, 2019
Download Slides   Open Qcast

Elevating Market Research through the Power of TV
Speaker: Daniel Berrier
Thursday, January 31, 2019
Open Qcast


2018

Creating Co-Creation Workshops: Ideas and Implementation
Speaker: Missy Carvin
Thursday, November 1, 2018
Download Slides    Open Qcast

The Future Is Virtually Here: Using Virtual Reality for More Engaging Research
Speaker: David Bauer
Thursday, September 13, 2018
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How the Language of Culture and Community Is Reshaping Research
Speaker: Roben Allong
Thursday, July 19, 2018
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Moving Beyond Lean UX-Using Exploratory Research to Drive Innovation Speed and Success
Speaker: Jeff Chen
Thursday, May 3, 2018
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Rethinking the Question: How a Twisted Fork Made Me Question Everything
Speaker: Chris Kann
Thursday, March 8, 2018
Open Qcast

LIVE at the Conference: Using Behavioural Economics to Elevate Your Qual Research Game
Speaker: Lauren McCrae
Thursday, January 25, 2018
Listen to Webcast    Open Qcast


In Their Eyes – What Do Respondents Think of Qualitative Research?
Speakers: Caroline Volpe and Abby Leafe
Thursday, November 2, 2017
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Qualitative Data Analysis Software
Speakers: Dr. Kristi Jackson and Kay Corry Aubrey
Thursday, September 7, 2017
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The Canary in the Political Coal Mine
Speaker: Brian Gottlieb
Thursday, July 20, 2017
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Memory's Murky Mysteries
Speaker: James Forr
Thursday, May 4, 2017
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Delaying Objectivity for Deeper Empathy
Speakers: Susan Sweet and Jay Picard
Thursday, March 9, 2017
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The Power of Using Agile Research to Drive Innovation
Speakers: Joy Steinberg and Jim Longo
Thursday, January 19, 2017
Open Qcast


Are We Really What We Eat? Exploring Food as a Tool of Engagement and as Projective Stimuli
Speakers: Rebecca Bryant, Tone Graaten and Ilka Kuhagen
Thursday, December 1, 2016
Listen to Webcast    Open Qcast

Understanding Critical Tipping Points by Going Deeper Faster: Leveraging Mixed Methods, Digital/Online Technology & Innovative Projectives
Speakers: Pat Sabena, Glenn Naphy, Susan Thornhill and Camille Carlin
Thursday, October 6, 2016
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Building Ideas, Not Diluting them: How Appreciative Inquiry Theory Can Make Research a Creative Practice
Speaker: Peter Totman
Thursday, July 7, 2016
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When Going Remote Gets You Closer to the Insights
Speaker: Kathryn Winland
Thursday, May 5, 2016
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Finding the Unicorns, or Just the Really Good Ponies: Recruiting a Better Participant!
Speaker: Allison Rak
Thursday, March 3, 2016
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Leave the Gun. Take the Cannoli
Speaker: Tom Rich
Thursday, January 7, 2016
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From Moderating to Facilitating
Speaker: Missy Carvin and Karen Lynch
Thursday, November 5, 2015
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It is a Small World! Mini Communities: Global and Longterm
Speaker: Ilka Kuhagen
Thursday, September 3, 2015
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EQ Is the New IQ: Why Improving it Unlocks the Irrational Behavior You've Been Looking for
Speaker: Nikki Lavoie
Thursday, August 6, 2015
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Separating the Wheat from the Chaff: What You Need to Know about Testing Product Names
Speaker: Lisa Bertelsen, Principal, Answered, Inc.
Thursday, May 7, 2015
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Disabled Participants in Qualitative Research
Speaker: Maya Middlemiss
Thursday, April 2, 2015
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Wearables in Qualitative Market Research: What You Need to Know
Speakers: Shaili Bhatt and Katherine Figatner
Thursday, March 5, 2015
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Combining Semiotics with Other Approaches for Richer Results
Speaker: Sarah Johnson
Thursday, January 8, 2015
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How to Conduct Research More Effectively Using Behavioral Economics
Speaker: Jay Zaltzman
Thursday, November 6, 2014
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How Neuromarketing and Cognitive Science Are Transforming Market Research
Speaker: Deanna Manfredi, Ph.D., MBA
Thursday, October 16, 2014
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If You Don't Ask the Right Question, You Get the Wrong Answer
Speaker: Jane Goldwasser
Thursday, September 11, 2014
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Research Reports that Inform, Persuade & Entertain
Speaker: Nancy Hardwick
Thursday, August 7, 2014
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Listening to the Voice of the Customer through Social Media
Speaker: Carole Schmidt
Thursday, June 5, 2014
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Pushing the Envelope in Online Qual
Speaker: Kristin Schwitzer
Thursday, April 3, 2014
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Insight for Innovation - Better Tools for Concept Exploration & Testing
Speaker: Ken Miller
Thursday, March 6, 2014
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Off to New Horizons in Global Research
Speaker: Ilka Kuhagen
Thursday, February 6, 2014
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Beyond Comfortable Shoes: A Brief Guide to Conducting Shop-Along Studies
Speaker: Tom Rich
Thursday, January 16, 2014
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Case study – Comparing mobile & online methods
Speaker: Ilka Kuhagen
Thursday, January 10, 2013
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Pinterest: Why You Should Be Interested
Speaker: Diane Harris
Thursday, February 7, 2013
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Mission: Kid Possible
Speaker: Pam Goldfarb Liss
Thursday, March 7, 2013
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What Qualitative Researchers Need to Know About Usability Testing
Speakers: Kay Corry Aubrey and Camille Carlin
Thursday, April 4, 2013
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Ethnography in the Digital Age
Speaker: Gail Ritacco
Thursday, June 6, 2013
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Getting Proactive About Privacy
Speakers: Michelle Finzel and Betsy Leichliter
Thursday, August 1, 2013
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Bringing Insight to Innovation: From Data to Insight with N=1
Speaker: Susan Abbott
Thursday, September 12, 2013
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LIVE from the Conference: Smooth Sailing through the Social Media Research Waters
Speakers: Kris Hodges, Dorrie Paynter and Jennifer Dale
Thursday, October 17, 2013
Open Qcast

Exploring the Use of Webcams in Qualitative Process
Speakers: Wally Balden, Thor Falk, and Lorelle M. Scheibe
Thursday, November 7, 2013
Listen to Webcast    Open Qcast


So Many Options, So Little Time
Speakers: Jay Zaltzman and Betsy Leichliter
Thursday, February 2, 2012
Open Qcast

Just When I Think I Have the Answers, Someone Changes the Questions
Speaker: Maria Shepherd
Thursday, March 1, 2012
Listen to Webcast    Open Qcast

In the Moment with Mobile
Speakers: Kristin Schwitzer and Dana Slaughter
Thursday, May 3, 2012
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Using Archetypes to Uncover and Tell Your Brand's Story
Speaker: Fritz Grutzner
Thursday, June 7, 2012
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Succeeding in the 21st Century Qualitative Environment: Top Tips for Fielding Today's Research
Speaker: Judy Langer
Thursday, August 2, 2012
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Facilitating Consciously for Breakthrough Insights
Speaker: Ava Lindberg
Thursday, September 6, 2012
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Design Thinking Meets Qualitative Analysis for Added Value
Speaker: Foster Winter
Thursday, October 4, 2012
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Expanding the Parameters: When Ethnography Works
Speakers: Rita Denny, Mike Donovan, Charley Scull and Patricia Sunderland
Thursday, November 1, 2012
Open Qcast


Online Insights Communities: Flexible, Efficient, Organic
Speaker: Dana Slaughter of Slaughter Branding
Thursday, February 3, 2011
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New Qualitative Research Options – How to Choose
Speaker: Jay Zaltzman
Thursday, March 3, 2011
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Social Media - A Game Changer for the Market Research Industry?
Speaker: Kathy Doyle
Thursday, April 7, 2011

Open Qcast

Project See-Store: Getting behind the counter to get a fresher view
Speaker: Daniel Berkal and Britt Peterson
Thursday, May 12, 2011
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Smashing Mirrors!
Speaker: Laurie Tema-Lyn
Thursday, June 2, 2011
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Hybrid Approach for the Best 360 View: A Case Study
Speakers: Ilka Kuhagen & Julia Gartside-Spink
Thursday, August 4, 2011
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Speed Dating the Brand: Using Quant Techniques in Qual Positioning Research
Speaker: Jim Bryson
Thursday, September 1, 2011
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Live from the Conference – Going for a BIG Insight? Understanding the Stages of Creativity
Speaker: Joanne Brunn, Ph.D.
Friday, October 14, 2011

Open Qcast

Pure. Rare. Eternal. Optimizing a Global Website for Platinum
Speaker: Simon Patterson
Thursday, December 1, 2011

Open Qcast



Interested in speaking at a future Qcast?

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