QRCA VIEWS Magazine
Live without a Net: Five Balls to Juggle when Going Solo

Summer 2018

FEATURE ARTICLE

Live without a Net: Five Balls to Juggle when Going Solo

By Michael Carlon

In December 2016, while conducting 48 IDIs for a large qual client, the author learned that his services would no longer be required at the firm in which he was partner. Fortunately, Michael never dissolved the LLC he started when he first went out on his own. As his client base grew, Michael learned five important levers that you can pull to become a better resource for your clients and grow your business.


The Future Is Virtually Here: The Potential for Virtual Reality and Augmented Reality in Research

The Future Is Virtually Here: The Potential for Virtual Reality and Augmented Reality in Research

By David Bauer

With the advent of virtual reality and augmented reality, we are now able to send people into worlds where they can experience new ideas in settings more realistic than ever before. Consumers can then more authentically interact with these ideas, modify them, and explore how they would use them in their own lives. Learn about the powerful influence these technologies are likely to have on many aspects of research.

Bonus: Register now to hear more about this topic from the author in our September 13 Qcast

Rethinking Incentives: Finding and Engaging Participants without Paying Incentives

Rethinking Incentives: Finding and Engaging Participants without Paying Incentives

By Ilka Kuhagen and Nina Stolle

What happens when a client’s budget doesn’t have room to pay incentives? Senior researchers describe a project in which they used social media for recruiting without an incentive to get strong participation and rich, detailed insights for the client. Learn why these participants’ engagement went beyond answering the questions in the study.

Everything You Want to Know about Qualitative Research in Russia

Everything You Want to Know about Qualitative Research in Russia

By Marina Ponedelkova

Wondering how qualitative research in Russia compares to other countries? The author explains cultural nuances and organizational aspects of her native land and shares opinions from colleagues and clients in Russia, Kazakhstan, Europe, India and Africa about Russian respondents. Learn about the country’s evolving mix of traditional and emerging methodological trends.




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