QRCA VIEWS Magazine

QRCA VIEWS Magazine

Managing the Shift from In-person to Online Research

Winter 2018

FEATURE ARTICLE

Managing the Shift from In-person to Online

By Monika Wingate

Whether your focus is marketing, innovation, or customer experience, many of the research objectives you traditionally achieved through in-person research can now be satisfied in an online environment — often with better results and at a lower cost. Author Monika Wingate provides examples of how online research can help build empathy, iterate solutions, and capture customer experiences.


Joe Coughlin of the MIT AgeLab on Product Development for Older Adults

A Conversation with Joe Coughlin of the MIT AgeLab on Product Development

Interview by Kay Corry Aubrey

Joe Coughlin, founder and director of the AgeLab at the Massachusetts Institute of Technology and author of The Longevity Economy (2017, PublicAffairs) talks about the impact of a population that is growing older. Joe says, "perhaps the greatest success of humankind is living longer, but now the challenge is what do we do with the time that we have and the time that we continue to gain." He shares his thoughts on the importance of qualitative research in product development.

How Understanding Respondent Perceptions Can Improve the Research Process

In Their Eyes: How Understanding Respondent Perceptions Can Improve the Research Process

By Caroline Volpe

Have you ever wondered what participants think of the qualitative research process? Caroline Volpe did. So she did primary research to uncover what people thought of the process, from the initial recruitment contact to payment of honoraria.

CPSI participants at work

Get on the Fast Track to Creative Problem Solving and Ignite Your Qualitative Practice

By Karen Lynch, Alison Murphy and Missy Carvin

Three current or former QRCA members share their perspectives from a Creative Problem Solving Institute workshop — how we can leverage this intriguing mix of mindset, process, and skills to broaden and enrich our qualitative practice.




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