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|QRCA VIEWS Magazine|
By Tory Gentes
Tory Gentes explores how to recruit research participants through very non-traditional channels — including Tinder. Beyond finding participants, some of these channels allow the savvy researcher to see trends and insights among the photos and posts.
By Hana Klouková and Petra Visková
Authors Hana Klouková and Petra Visková have been working on co-creation sessions for the past seven years, and now they share tips and tricks for success. Co-creation can offer a fresh perspective when a project gets bogged down among loads of ideas.
By Shaili Bhatt
Xennials are a microgeneration born between 1977 and 1983; Shaili Bhatt explains what makes this population segment different from either their Gen X or Millennial counterparts. Xennials have a unique proclivity to embrace the best of analog and digital technologies without a second thought.
By Rebecca Bryant
Amid reports of large-scale cheating among data collectors in Europe, author Rebecca Bryant highlights some of the methods used by qualitative research experts to omit cheaters and recruit real participants.