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|QRCA VIEWS Magazine|
QRCA VIEWS Magazine
By Monika Wingate
Whether your focus is marketing, innovation, or customer experience, many of the research objectives you traditionally achieved through in-person research can now be satisfied in an online environment — often with better results and at a lower cost. Author Monika Wingate provides examples of how online research can help build empathy, iterate solutions, and capture customer experiences.
Interview by Kay Corry Aubrey
Joe Coughlin, founder and director of the AgeLab at the Massachusetts Institute of Technology and author of The Longevity Economy (2017, PublicAffairs) talks about the impact of a population that is growing older. Joe says, "perhaps the greatest success of humankind is living longer, but now the challenge is what do we do with the time that we have and the time that we continue to gain." He shares his thoughts on the importance of qualitative research in product development.
By Caroline Volpe
Have you ever wondered what participants think of the qualitative research process? Caroline Volpe did. So she did primary research to uncover what people thought of the process, from the initial recruitment contact to payment of honoraria.
By Karen Lynch, Alison Murphy and Missy Carvin
Three current or former QRCA members share their perspectives from a Creative Problem Solving Institute workshop — how we can leverage this intriguing mix of mindset, process, and skills to broaden and enrich our qualitative practice.