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|QRCA VIEWS Magazine|
By Michael Carlon
In December 2016, while conducting 48 IDIs for a large qual client, the author learned that his services would no longer be required at the firm in which he was partner. Fortunately, Michael never dissolved the LLC he started when he first went out on his own. As his client base grew, Michael learned five important levers that you can pull to become a better resource for your clients and grow your business.
By David Bauer
With the advent of virtual reality and augmented reality, we are now able to send people into worlds where they can experience new ideas in settings more realistic than ever before. Consumers can then more authentically interact with these ideas, modify them, and explore how they would use them in their own lives. Learn about the powerful influence these technologies are likely to have on many aspects of research.
Bonus: Register now to hear more about this topic from the author in our September 13 Qcast
By Ilka Kuhagen and Nina Stolle
What happens when a client’s budget doesn’t have room to pay incentives? Senior researchers describe a project in which they used social media for recruiting without an incentive to get strong participation and rich, detailed insights for the client. Learn why these participants’ engagement went beyond answering the questions in the study.
By Marina Ponedelkova
Wondering how qualitative research in Russia compares to other countries? The author explains cultural nuances and organizational aspects of her native land and shares opinions from colleagues and clients in Russia, Kazakhstan, Europe, India and Africa about Russian respondents. Learn about the country’s evolving mix of traditional and emerging methodological trends.