February 9–11, 2027 | The Renaissance Palm Springs Hotel

The QRCA Annual Conference is where the qualitative community gathers together to learn, share, and shape what's next. We’re headed to Palm Springs—the legendary desert retreat where icons have gone for decades to reset, recharge, and find their next big idea. In 2027, it’s where the brightest minds in qualitative research trade the "what’s next" for the "what’s possible"—all while soaking up the mid-century cool of a legendary desert retreat.

We’re known for world-class content, but we’re famous for our community. Whether you’re a legend in the field or a rising star, this is your space to sharpen your craft, recharge your professional spirit, and find the kind of connection that only happens when quallies get together.

What’s New This Year

• Outside Voices: We’re bringing in featured speakers from adjacent professions—including journalism, mentalism, sales, and business development—to challenge your perspective and help you think differently about your work.
• Immersive Palm Springs Experiences: Take your learning beyond the boardroom with optional business workshops and cultural experiences that showcase the mid-century cool and unique inspiration of our desert oasis.
• Bonus Workshops: Keep the learning going with two workshops designed for qualitative researchers.

Mark Your Calendar

Get ready to elevate your perspective and recharge your professional soul.

The oasis is calling.