QCast Webinars

The QRCA invites you to join our monthly QCast Webinar series, where industry-leading experts share valuable insights into the lastest trends, techniques, and tools in qualitative research.

QRCA QCast Webinars


QCasts are QRCA-sponsored webcasts on qualitative research topics. QCasts provide professional education opportunities to market researchers and marketers. Each presentation is made by a QRCA member or guest speaker, lasting about one hour and offering rich opportunities for interaction.


Why Attend QRCA QCast Webinars?

  • Stay Informed: Gain insights from top industry professionals who share their knowledge on the latest methodologies and innovations.
  • Access Critical Resources: Enhance your understanding of user experience and customer experience research.

Past Topics


Some of the topics qualitative researchers have access to for free are:

  • Recruiting a Better Participant!
  • Better Tools for Concept Exploration & Testing
  • Research Reports that Inform, Persuade & Entertain
  • Getting Proactive About Privacy
  • When Ethnography Works
  • New Qualitative Research Options – How to Choose
  • What Qualitative Researchers Need to Know About Usability Testing
  • september qcast

    "Garbage In, Garbage Out"

    Concepts are an indispensable research tool, allowing us to communicate the essence of a product or service to consumers. Clear, well-crafted concepts help participants engage meaningfully and generate reliable findings.

    Sign up for the Upcoming QCast
  • Previous QCasts

    Missed a session? No problem! Revisit past webinars and continue honing your skills with our extensive library of recorded sessions. Stay informed and continue your professional development journey at your own pace.

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