For any SIG questions, please contact assistantexdir@qrca.org.

Interested in forming a new Special Interest Group? Download the Special Interest Group Policy form.

Academic [LINK TO SIG PAGE]

The mission of the Academic SIG is to support QRCA members – who teach at any level – by forming a community of like-minded academics to support each other as educators.

Co-Chairs: Chris Hauck, Bob Taylor, Rick Weitzer

Artificial Intelligence (AI) [LINK TO SIG PAGE]

The purpose of the AI SIG is to provide a forum where members can learn, experiment, share stories, get facts, and ultimately understand how to confidently use AI in research practices.

Co-Chairs: Lauren McCluskey, Sidi Lemine

Business-to-Business (B2B) [LINK TO SIG PAGE]

The purpose of the B2B SIG is to promote and educate QRCA members about business-to-business (B2B) qualitative research, educate other QRCA members about the differences and unique challenges afforded by B2B research as compared to traditional consumer (B2C) research and offer a forum to exchange best practices around conducting B2B research.

Co-Chairs: Andy Monzon, Milly Pena

Business Development [LINK TO SIG PAGE]

The purpose of this SIG is to develop better tools and skills around business development for QRCA members to grow their practice. They run monthly Mastermind groups for goal achievement and mutual support.

Co-Chairs: Lauren Isaacson, Tom Rich, Lauren McCluskey, Dean Stephens

Creativity + Innovation [LINK TO SIG PAGE]

The purpose of the Creativity & Innovation SIG is to empower QRCA members to dramatically boost their creative firepower. Through specially curated speakers and content, we inspire members by sharing cutting-edge creativity tools and techniques and then ideating ways to enhance their research and innovation activities.

Co-Chairs: Shaili Bhatt, Lisa Strick

Emeritus [LINK TO SIG PAGE]

The mission of the Emeritus SIG is to create value for QRCA members in retirement or nearing retirement with engaging content reflecting their wisdom, experiences and connections to fellow QRCAers.

Co-Chairs: Debbie Fox, Merrill Shugoll, Elvenyia Gibson

Field [LINK TO SIG PAGE]

The purpose of the Field SIG is to support and educate QRCA members about matters pertaining to qualitative research field services and to liaise between QRCA members and qualitative research field partners and vendors.

Co-Chairs: Jessica Kurth, Kristin Ameruoso, Michelle Finzel

Pharma/Healthcare [LINK TO SIG PAGE]

The Pharma/Healthcare SIG is dedicated to keeping interested QRCs abreast of issues within the pharmaceutical and healthcare industries that may be of interest to them. The SIG will provide a forum for QRCs to discuss and brainstorm techniques and methodologies that lend themselves well to qualitative pharmaceutical/healthcare research

Co-Chairs: Colleen Welsh-Allen, Caroline Volpe, Laura Quinn

Pro-Bono [LINK TO SIG PAGE]

Ever wished you could volunteer your qualitative research skills to help needy non-profits? Ever wished for ways to connect with like-minded QRCAers willing to give back? Here’s your chance to make both happen by joining the latest QRCA Special Interest Group: The ProBono SIG! Interested? Click here to let us know.

Co-Chairs: Dona Vitale, Greg Rathjen

Reporting & Analysis [LINK TO SIG PAGE]

The Reporting & Analysis SIG will focus on tips, techniques, and new trends that can make the writing process easier, and the final product the most valuable to their end client.

Chair: Maria Virobik

UXR (UX Research) [LINK TO SIG PAGE]

The UXR SIG will serve as a space for qualitative researchers already working in the field of user experience (UX), or those interested in expanding their skills in this growing discipline. We will build bridges between user experience research and market research by sharing resources, information, and perspectives. Additionally, members can connect to discuss successes and challenges as well as offer feedback and encouragement. Organized events, such as webinars and meetings, will provide opportunities for learning about specific UX topics and networking with other members.

Co-Chairs: Cary-Anne Olsen-Landis, Janet Standen, Ashley Fuller, Sonya Shen