The QRCA is a worldwide alliance of dedicated specialists in the field of qualitative research, encompassing market research, user experience research (UX research), customer experience research (CX research), and various other qualitative segments.
Our association provides an extensive network where members mutually support each other and continuously hone their craft by exchanging best practices, discussing industry trends, and keeping abreast of the latest technologies. It also offers a vast array of educational content tailored to expanding your knowledge and advancing a career in qualitative research. We are deeply committed to professional development and enhancing the skills of qualitative researchers at every level of expertise.
Mission:
QRCA is dedicated to advancing the impact of qualitative research and all who practice it.
Vision:
QRCA elevates the respect for and belief in the power of qualitative research by driving thought leadership, best practices, cutting-edge education, and fostering an open and idea-sharing community.
Tagline:
Where Qualitative Research Professionals Thrive
Joining benefits your career and the profession
As a member, you gain access to the collective knowledge and camaraderie of fellow professionals from every applicable field - from academia to the board room, from corporate insights departments to boutique research agencies, and from brand strategy to user experience. The QRCA facilitates the exchange of insights and best practices that guide the industry.
We offer opportunities to learn and be recognized
QRCA offers a range of resources that keep you informed about the latest developments in the field of qualitative research. Our awards foster your professional development and recognition in the field.
Be a part of the future of qualitative research
Focusing on market research, UX research, CX research, and product research, we aim to be the cornerstone of the qualitative research community and a catalyst for growth and innovation in the field.
