Joining and leading these groups is a great way to learn from and network with other members of the QRCA community who share your interests. If you are interested in joining a SIG, please refer to the Special Interest Group Community page [link to Community/Special Interest Groups]. If you have questions about a SIG or are interested in leading one, please contact assistantexdir@qrca.org or the SIG leader(s).
Upcoming SIG events can be found on our Events page [link to Events].
Academic
The mission of the Academic SIG is to support QRCA members – who teach at any level – by forming a community of like-minded academics to support each other as educators.
Chris Hauck
Bob Taylor
Rick Weitzer
Artificial Intelligence (AI)
The purpose of the AI SIG is to provide a forum where members can learn, experiment, share stories, get facts, and ultimately understand how to confidently use AI in research practices.
Lauren McCluskey
Business-to-Business (B2B)
The purpose of the B2B SIG is to promote and educate QRCA members about business-to-business (B2B) qualitative research, educate other QRCA members about the differences and unique challenges afforded by B2B research as compared to traditional consumer (B2C) research and offer a forum to exchange best practices around conducting B2B research.
Andy Monzon
Milly Pena
Business Development
The purpose of this SIG is to develop better tools and skills around business development for QRCA members to grow their practice. They run monthly Mastermind groups for goal achievement and mutual support.
Lauren Isaacson
Tom Rich
Lauren McCluskey
Dean Stephens
Creativity + Innovation
The purpose of the Creativity & Innovation SIG is to empower QRCA members to dramatically boost their creative firepower. Through specially curated speakers and content, we inspire members by sharing cutting-edge creativity tools and techniques and then ideating ways to enhance their research and innovation activities.
Shaili Bhatt
Lisa Strick
Emeritus
The mission of the Emeritus SIG is to create value for QRCA members in retirement or nearing retirement with engaging content reflecting their wisdom, experiences and connections to fellow QRCAers.
Merrill Shugoll
Field
The purpose of the Field SIG is to support and educate QRCA members about matters pertaining to qualitative research field services and to liaise between QRCA members and qualitative research field partners and vendors.
Jessica Kurth
Kristin Marino
Michelle Finzel
Pharma/Healthcare
The Pharma/Healthcare SIG is dedicated to keeping interested QRCs abreast of issues within the pharmaceutical and healthcare industries that may be of interest to them. The SIG will provide a forum for QRCs to discuss and brainstorm techniques and methodologies that lend themselves well to qualitative pharmaceutical/healthcare research.
Colleen Welsh-Allen
Caroline Volpe
Laura Quinn
ProBono
Ever wished you could volunteer your qualitative research skills to help needy non-profits? Ever wished for ways to connect with like-minded QRCAers willing to give back? Here’s your chance to make both happen by joining the latest QRCA Special Interest Group: The ProBono SIG!
Dona Vitale
Greg Rathjen
Reporting & Analysis
The Reporting & Analysis SIG will focus on tips, techniques, and new trends that can make the writing process easier, and the final product the most valuable to their end client.
Maria Virobik
UXR (UX Research)
The UXR SIG will serve as a space for qualitative researchers already working in the field of user experience (UX), or those interested in expanding their skills in this growing discipline. We will build bridges between user experience research and market research by sharing resources, information, and perspectives.
Cary-Anne Olsen-Landis
Janet Standen
Ashley Fuller
Sonya Shen
