Special Interest Group Leaders

Special Interest Group (SIG) leaders organize online events on specific themes related to the subject of their Special Interest Group.

Joining and leading these groups is a great way to learn from and network with other members of the QRCA community who share your interests. If you are interested in joining a SIG, please refer to the Special Interest Group Community page [link to Community/Special Interest Groups]. If you have questions about a SIG or are interested in leading one, please contact assistantexdir@qrca.org or the SIG leader(s).


Upcoming SIG events can be found on our Events page [link to Events].

Academic

The mission of the Academic SIG is to support QRCA members – who teach at any level – by forming a community of like-minded academics to support each other as educators.

  • Chris Hauck

  • Bob Taylor

  • Rick Weitzer

Artificial Intelligence (AI)

The purpose of the AI SIG is to provide a forum where members can learn, experiment, share stories, get facts, and ultimately understand how to confidently use AI in research practices.

  • Lauren McCluskey

Business-to-Business (B2B)

The purpose of the B2B SIG is to promote and educate QRCA members about business-to-business (B2B) qualitative research, educate other QRCA members about the differences and unique challenges afforded by B2B research as compared to traditional consumer (B2C) research and offer a forum to exchange best practices around conducting B2B research.

  • Andy Monzon

  • Milly Pena

Business Development

The purpose of this SIG is to develop better tools and skills around business development for QRCA members to grow their practice. They run monthly Mastermind groups for goal achievement and mutual support.

  • Lauren Isaacson

  • Tom Rich

  • Lauren McCluskey

  • Dean Stephens

Creativity + Innovation

The purpose of the Creativity & Innovation SIG is to empower QRCA members to dramatically boost their creative firepower. Through specially curated speakers and content, we inspire members by sharing cutting-edge creativity tools and techniques and then ideating ways to enhance their research and innovation activities.

  • Shaili Bhatt

  • Lisa Strick

Emeritus

The mission of the Emeritus SIG is to create value for QRCA members in retirement or nearing retirement with engaging content reflecting their wisdom, experiences and connections to fellow QRCAers.

  • Merrill Shugoll

Field

The purpose of the Field SIG is to support and educate QRCA members about matters pertaining to qualitative research field services and to liaise between QRCA members and qualitative research field partners and vendors.

  • Jessica Kurth

  • Kristin Ameruoso

  • Michelle Finzel

Pharma/Healthcare

The Pharma/Healthcare SIG is dedicated to keeping interested QRCs abreast of issues within the pharmaceutical and healthcare industries that may be of interest to them. The SIG will provide a forum for QRCs to discuss and brainstorm techniques and methodologies that lend themselves well to qualitative pharmaceutical/healthcare research.

  • Colleen Welsh-Allen

  • Caroline Volpe

  • Laura Quinn

ProBono

Ever wished you could volunteer your qualitative research skills to help needy non-profits? Ever wished for ways to connect with like-minded QRCAers willing to give back? Here’s your chance to make both happen by joining the latest QRCA Special Interest Group: The ProBono SIG!

  • Dona Vitale

  • Greg Rathjen

Reporting & Analysis

The Reporting & Analysis SIG will focus on tips, techniques, and new trends that can make the writing process easier, and the final product the most valuable to their end client.

  • Maria Virobik

UXR (UX Research)

The UXR SIG will serve as a space for qualitative researchers already working in the field of user experience (UX), or those interested in expanding their skills in this growing discipline. We will build bridges between user experience research and market research by sharing resources, information, and perspectives.

  • Cary-Anne Olsen-Landis

  • Janet Standen

  • Ashley Fuller

  • Sonya Shen

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