QRCA

Registration Open

2027 Annual Conference

Desert Heat, Qualitative Heart. The QRCA Annual Conference is where the qualitative community catches fire. We’re headed to Palm Springs—the legendary desert retreat where icons have gone for decades to reset, recharge, and find their next big idea.

Here, Qualitative Research Professionals Thrive

Welcome to the QRCA, we are a community of qualitative research professionals focused on connection, professional development, and the advancement of the field.

Become a Member
Join The QRCA
Be a part of a thriving community dedicated to advancing qualitative research and related fields such as design, market, UX, and CX research.
Learn New Skills
Qualology Learning Hub
Members have access to our library of live and on-demand professional development offerings, from design research to product research.
Directories
Find a Research or Support Partner
Your go-to resource for finding and hiring professional qualitative researchers and qualitative software and services.

Conferences
The QRCA hosts online and in-person conferences where hundreds of qualitative research professionals representing market, user experience, customer experience, and more network and share their expertise.
Learning Events
Our regional Chapter and Special Interest Group (SIG) volunteer leaders work tirelessly to bring you numerous opportunities to develop your qualitative skill set and socialize with fellow members online and in-person throughout the year.
QCast Webinars
Our monthly webinar series where industry-leading experts share invaluable insights into the latest trends, techniques, and tools in qualitative research. Free for members and non-members.

VIEWS Magazine
Fall 2026 Issue
QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine.
Read Online
Annual Partner Program
2026 Annual Partners
QRCA offers a year-round partnership program that will increase visibility to our Partners. Within this program, we invite our Partners to be involved with the organization on an annual basis.