📅 February 2–5 | 📍San Antonio, Texas


Elevate the Conversation. Shape the Future.

Join the leaders of the qualitative research industry for an unforgettable gathering in San Antonio. The QRCA Annual Conference is more than an event — it’s where our community comes alive.


The QRCA Annual Conference is where qualitative research professionals of all ages and experience levels come together to spark ideas, share experiences, and shape the future of our industry. From rising stars to seasoned practitioners, this is your place to grow. What makes this conference so special is not only the cutting-edge content and inspiring speakers — it’s the people. Attendees bring an unmatched spirit of collaboration, openly sharing best practices, new perspectives, and plenty of laughter along the way.


Why Attend? 🎉💡🌐

In 2026, we’re bringing that energy to San Antonio — a city full of culture, creativity, and warmth that’s the perfect backdrop for our community. Whether you’re a seasoned consultant, a supplier or partner, or an emerging qualitative professional, you’ll find unmatched opportunities to learn, grow, and connect.


Our sessions are built to be interactive, creating an environment where everyone contributes to the conversation. You’ll leave with new tools, sharper skills, and stronger relationships that will inspire and support your professional growth long after the closing session.

The QRCA Annual Conference isn’t just another industry event — it’s the gathering that keeps qualitative research moving forward.


Join us 📅 February 2–5, 2026, in San Antonio and experience the collaboration, inspiration, and fun that only QRCA can deliver.


Secure Your Spot

Join over 300 qualitative professionals on an extraordinary journey of learning, growth, and networking. The 2026 QRCA Annual Conference is set to be the qualitative event of the year! Make sure you act swiftly to secure your spot and pave the way for an epic start to your year!

Our conference registration tickets include three days of sessions and workshops, breakfast, lunch and break refreshments each afternoon, the Opening Reception, Wednesday Night Event, and access to the Marketplace.


Registration is open. Early bird rates are available until December 22.

Bringing your team? Save 15% on groups of 3 or more from the same company.

  • Partner With Us

    Sponsorship and exhibitor opportunities are available

Snaps from the 2025 Event

Re-live some favorite moments from the 2025 event and hear what attendees had to say about their experience.

Testimonials

From QRCA Young Professionals

  • Chiara Albanese

    "Stumbling upon the Young Professionals Grant -- and subsequently the QRCA conference and organization as a whole -- was the best thing to ever happen to my career."

  • Elizabeth McKinley

    "The QRCA has been my professional home for the past 10 years. It all started at the QRCA Annual Conference in Orlando in 2015, where I was a recipient of one of the Young Professional Grant to attend the event for free."

  • Ivayana Abdi

    "Winning the Lloyd J. Harris Scholarship was my first introduction to QRCA, and it immediately connected me with a welcoming and supportive community."

Conference Committee

  • Kristin Marino

    Event Chair

  • Carey Rellis

    Event Co-chair

  • Andy Monzon

    Speaker Co-chair

  • Jonathan Schneider

    Speaker Co-chair

  • Michelle Lemire

    Marketing Co-chair

  • Danica Burns

    Marketing Co-chair

  • Stay Tuned for More Updates

    Stay ahead of what’s next. Get access to QRCA news and updates.

⚠️ Beware of Housing Scams

Be cautious of scams that may try to trick you into booking accommodations through unofficial channels.


The QRCA Annual Conference hotel is The Westin San Antonio North, and the official and only QRCA-endorsed means to book accommodations is through the link above.


QRCA does not outsource its hotel reservations. However, companies or individuals are sending phishing emails to some QRCA members and QRCA Annual Conference attendees claiming to be able to book their accommodations. This is a common—albeit unwanted—occurrence for conferences and trade shows. No third-party company is authorized to arrange hotel accommodations for our events, nor is QRCA in any way generating these messages.


If you receive an email offering to book your hotel accommodations for the QRCA Annual Conference, please do not respond to it. By responding—even with a request to unsubscribe—you confirm that your email address is valid, which may increase the likelihood that you’ll be contacted again.


If you have any questions, please contact the QRCA Office at +1 414-359-1670 or info@qrca.org.

+1 651-290-7491

info@qrca.org

N83 W13410 Leon Road, Menomonee Falls, WI, 53051


Š 2025 QRCA - Where Qualitative Research Professionals Thrive