Speaker Resources
Important Dates
- Registration deadline: December 5, 2025
- Hotel room block cut-off date: Wednesday, January 7, 2026
- Speaker or presentation information changes deadline: December 16, 2025
- Presentation slides and handouts submission deadline: January 9, 2026
Questions? Contact Melinda Waite, at melindaw@qrca.org.
Speakers
We’re excited about the extensive lineup of industry leaders offering their insights into a changing marketing research landscape at this year’s QRCA Annual Conference.
Each speaker brings a unique perspective, providing valuable knowledge on the latest trends, challenges, and opportunities in qualitative research.
Benjamin T. Allen
Labrador Agency, Inc "The Business Behind the Breakthroughs: Money Management in Qual Research"
Sara Bodde
Priority Designs "Acting for Insights: Acting exercises to help improve your moderating"
Emma Bonilla
Insightly "That’s Not an Insight… Or Is It?"
Carina Crabbe
"Yoga Principles in User Research: Mindfulness, Observation, and Unbiased Insights"
Sarah Hambly
University of Leeds "Making it make sense: A step-by-step guide to narrative analysis"
Marilyn Heywood Paige
Heywood Paige "Niche Down to Rise Up: A Workshop on How to Differentiate Your Firm To Win More Business"
Crystal L. Kendrick
The Voice of Your Customer "The Business of Research: How to Market, Prospect, and Partner Like a Pro"
Lauren McCluskey
Responsive Research, Inc. "Working title may be tweaked: “Talking to a Bot: What Moderators and Participants Really Think About AI Moderation”"
Julien Naggar
Dig Insights "From Brief to Breakthrough: A 5-Day Packaging Sprint with Premium Impact"
Paul Peterson
CoinJar Insights, LLC. "The Real Research Problem? Listening to the Wrong People. How to identify and engage the outliers who cut through the noise, challenge assumptions, and shape what comes next."
Susan Saurage-Altenloh, PhD
Saurage Research, Inc. "Human-First Insight in an AI World: Future-Proofing the Qualitative Researcher"
Allison Rak
Vatoca "Let Them: The Mindset Shift That Could Change How You Do Research"
Allison Wilt
ContextualY, Inc. "The Impact of Agentic AI on Corporate America"
Jay Zaltzman
Bureau West: Facilitating Growth "Accessing participants’ subconscious minds"
Jeffrey H. Witte, PhD
Indiana Institute of Technology "Old School: Manual Coding and Analysis of Qualitative Data"
Hotel & Travel
🏨 The Westin San Antonio North (a Marriott property) 9821 Colonnade Blvd, San Antonio, Texas 78230, USA Tel: +1 210-691-8888
The Westin San Antonio North
Group Room Rate: $139.00 plus taxes and fees Group rate is available until Monday, February 09, 2026 Deadline/Last Day to Book: Wednesday, January 07, 2026 To Make a Reservation: Use the weblink below or call Marriott Central Reservation directly at 1-844-886
